I try to stay informed about Advertising by keeping up with industry news, and, truth be told, the latest news concerning the health of our profession centers on budget cuts, campaign cancellations, and revenue declines.
The grim economy has taken its toll on an industry that, in my opinion, should be striving at such times. Clients are minimizing budgets and indefinitely postponing campaigns as if Advertising is not an essential part of the business when in reality it is the most important part the business. They must not forget that it's all about the brand. How else will consumers keep your brand top of mind if your killing the budget that focuses on it? Clients should see these times as an opportunity to push the brand even further because their competitors are scaling back due to the economic downturn. The most important thing to remember in these tough economic times is that it's not about how much you spend but how you spend it. Make sure the advertising that's being created is effective.
Remember, nothing is more important than the brand. Since consumers are now spending less money, why not advertise how the brand fits in their current lifestyle. Right now the industry forecast is not looking good but, hopefully, sunshine will be on its way if clients and their agencies fit down and talk about how to spend wisely.
The grim economy has taken its toll on an industry that, in my opinion, should be striving at such times. Clients are minimizing budgets and indefinitely postponing campaigns as if Advertising is not an essential part of the business when in reality it is the most important part the business. They must not forget that it's all about the brand. How else will consumers keep your brand top of mind if your killing the budget that focuses on it? Clients should see these times as an opportunity to push the brand even further because their competitors are scaling back due to the economic downturn. The most important thing to remember in these tough economic times is that it's not about how much you spend but how you spend it. Make sure the advertising that's being created is effective.
Remember, nothing is more important than the brand. Since consumers are now spending less money, why not advertise how the brand fits in their current lifestyle. Right now the industry forecast is not looking good but, hopefully, sunshine will be on its way if clients and their agencies fit down and talk about how to spend wisely.
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